Revenue operations
B2B lead enrichment and account research without credit markups
Turn inbound demo requests and domain lists into verified account dossiers. Autonomously research tech stacks, funding, and pain points before sales pings.
Runs today
The job to be done
B2B sales leaders, revenue operations managers, and agency founders managing outbound pipelines.
Lead enrichment tools charge punitive credit prices for public information, while sales reps waste 40% of their day manually copying data from LinkedIn and company websites.
How it works
- 1
New lead captured
A demo request arrives via website form, CRM webhook, or uploaded lead list.
- 2
Autonomous web research
Agent queries Brave Search API, company landing pages, and tech stack signals.
- 3
Account dossier compilation
Synthesizes headcount, funding, key challenges, and personalized value propositions.
- 4
Sales briefing & approval gate
SDR receives one-page briefing in Slack or CRM with draft personalized outreach for review.
Works with
Each entry is a connector or channel available on the platform today.
Live execution simulation
Inspect the trigger, model reasoning, MCP tool calls and the approval gate that keeps humans in control.
name: "Alex Rivera"
company: "FintechScale"
domain: "fintechscale.io"
role: "Head of Operations"Queried Brave Search API for fintechscale.io. Identified Series A funding ($8.5M), expanding in Latin America, hiring 14 ops roles.
mcp::brave_search::search(query: "site:fintechscale.io OR FintechScale news funding 2026")Pre-meeting Dossier Generated: SDR reviews customized pitch hook before introductory email
✓ Account dossier compiled in CRM: "Focus pitch on cross-border payment reconciliation; team currently hiring 6 reconciliation analysts."
Your API keys are encrypted with AES-256-GCM in your browser. Zero server data retention.
What it costs
What the incumbent charges
Tiered monthly plans from $149/mo to $800+/mo based on credit consumption for third-party enrichment.
Where they are the better choice
Over 50 pre-aggregated data vendor integrations with a spreadsheet-like waterfall enrichment user interface.
Source, checked 2026-10-14 · Clay tiered pricing page
On SynthHires
SynthHires
100% BYOK on model tokens (zero markup). Cloud compute & 24/7 background webhooks run on pay-as-you-go credits only when active — no monthly subscription lock-in.
- No monthly credit limits: enrich 50 or 5,000 leads without sudden tier upgrade penalties.
- Full prompt and logic transparency: tweak the research questions and data points anytime.
Your API keys are encrypted locally with AES-GCM and never travel to our servers.
See pricingWhere this is not the right fit
- We do not sell proprietary B2B email databases: you bring the lead email/domain, and we research the company.
What it handles
Real-time web research via MCP
Queries live search APIs to retrieve current press releases, product updates, and executive hires.
Zero credit markup
Pay directly for the web search API and LLM tokens you consume — no artificial credit tiers.
CRM field auto-population
Syncs company size, tech stack, and summary directly into HubSpot or custom databases.
Personalized cold pitch draft
Drafts relevant, hyper-specific email hooks connecting your value to their recent announcements.
Availability: this workflow is assembled from primitives that ship today. You configure the trigger, the agents and the gate; nothing is hidden behind a feature flag.
Frequently asked questions
Where does the company information come from?
From public company websites, official press releases, job boards, and real-time web search APIs using your own API credentials.
Can it write back to HubSpot or Salesforce?
Yes. Via standard webhook triggers or MCP connectors configured with your CRM tokens.
Does it send cold emails automatically?
By default, all generated outreach requires an approval gate where the account executive clicks to review and approve before sending.
Claims on this page last checked against the source on 2026-10-14.
- Clay tiered pricing page (2026-10-14)
Deploy this workflow with your own keys
100% BYOK, no monthly subscription. Bring your provider key: it is encrypted in your browser and never reaches our servers.